I almost gave up on Twitter a month ago.

Almost.

I’m so glad I didn’t.

Back before images were a thing on Twitter, it was, far and away, my favourite social media platform.

How awesome is it that people have to be limited to saying something meaningful in 140 characters.

I remember back in the day spending 10-15 minutes crafting tweets that would fit.

There was a lot more creativity back then.

Of course, marketers got ahold of the platform and started flooding it full of links to sites and then the onslaught of imagery and video followed shortly after.

Then the creativity seemed to die.

And that’s when I started checking out of Twitter.

It just felt way, way too noisy and impossible to get your message out.

If that’s you, too, you’ve got Twitter all wrong.

The value – especially for business – isn’t about getting a message out.

It’s the opportunity to listen to people and have a meaningful interaction.

Somewhere along the way, I completely forgot this and got wrapped up in what I wanted to say.

But over the last month, I’ve done two key things to restore my faith in Twitter.

  1. I unfollowed the really noisy accounts that don’t provide value.
  2. I spend 10-15 minutes a day simply looking for tweets from people that I can interact with.

By actually putting in a little bit of energy to listen and engage people, it’s amazing how quickly you start making new “friends” here.

I recently met someone whose way better at this than me – Tenille Lafontaine AKA @feistyfrugal.

We have a mutual friend in @LiseMerle but we had never had an interaction. But she’s always putting out good stuff and I started engaging her on it.

What’s incredible is that she has 10’s of 1,000’s of followers and yet she’s always engaging me back.

More than that, when I’m putting out tweets, she’s somehow finding my tweets.

I’ll tell you. I’m now engaged in what she’s doing and always look for her tweets.

And that is how you enjoy and engage people on twitter.

Put out great content.

Listen.

Engage.

I think everyone knows this, but few people are actually taking the time to do this. They’re only thinking, “What’s in it for me?”.

The sooner you realize life isn’t about you, the happier and more successful you’ll be.

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