A Quick Intro
How does a guy from Regina, Saskatchewan, Canada end up in the New York Times for starting an International Moose War with Norway or on a private tour of 30 Rock for dragging a life-size cutout of Jimmy Fallon around Regina or on the "Knight-Tron" in Vegas for the biggest sporting event in the city's history or join a NASCAR pit crew or work with Facebook's Live team? It started with a decade working in tech startups and both agency & private sector marketing before realizing what's possible using the new world of storytelling and social media.
That's why I started a VLOG, a tech YouTube channel, a Facebook Live show, an online content network, and then figured out how to use all of those to make a ton of noise in traditional media and the "real world". The truth is, I don't actually have a clue what I'm doing - but, by not being afraid to fail (and failing a LOT!), this very ordinary guy from a very ordinary place has managed to reach hundreds of millions of people and I've had more insane adventures than I would have ever imagined.
I just keep trying new things and then sharing the hilarious stories, practical insights, and wild failures I gather along the way to see if I can't help inspire and educate others on what's possible in this new digital world. Here's a clip from a speak a little while back:
Justin & Greg Re-Cap
This was our year in 2018 chasing the wildest stories, earning millions of views, becoming NHL media, doing the intro for game #5 of the Stanley Cup, doing insane interviews, and a LOT of attention.
Facebook Live Show
It all started with a simple question, "Hey Greg, wanna start a Facebook Live show with me?" Two years later, we were working with Facebook's Live team and they were using this show in their examples of what's possible.
We’ve been away covering stories and we NEED to talk about the FIRST viral posts you remember; #StarWarsKid? Plus in honour of Ukraine electing a comedian as their new president, we choose which Canadian funny person we think would CRUSH at 24 Sussex Drive (that’s the Canadian version of the Whitehouse). Oh and we were gifted TONS of amazing? Japanese snacks we’ll try them on air and let you know our favs!
Tune in, have a blast, and win a Nintendo Switch! It’s EASY!
Posted by Justin and Greg on Tuesday, April 2, 2019
Stanley Cup Final Intro
From our basement in Regina, Saskatchewan, Canada, a viral video of ours somehow ended up being the intro video for Game #5 of the Stanley Cup Finals in Vegas.
So remember that time when we did THEE GAME INTRO, leading the charge, for GAME #5 of the STANLEY CUP FINALS?! Will forever be one of the most special moments of our lives. Game didn’t end the way we wanted, but we came out flying. Even heard that the players watched it in the locker room before coming out. The Golden Knights sent us a GREAT VIEW of it. 💚💛❤️🖤
Posted by Justin and Greg on Wednesday, June 27, 2018
International Moose War
As seen in the New York Times, CNN, Washington Post, BBC, and even Stephen Colbert, this is the video that started and International Moose War with Norway.
YouTube Tech Channel
It all started with a Gary Vee book that led me to vlogging that led me to a YouTube tech channel that's closing in on 15,000 subscribers.
Thoughts on the New World
It’s easy to get lost in a sea of thousands of books, articles, blogs, or masterclasses on social…
In this new social media world, you simply cannot create great content without RISK. Here’s the problem: on…
his seems to be a question we get a LOT these days: How the (random expletive) did YOU…
People say really silly things like, “Facebook is pay to play.” or “Organic reach is dead.” Meaning, if…
We’re AMAZED how many people say Facebook is “pay to play”. It’s absolutely not. Now, if you’re trying…
Facebook Live is HOT! So we’re talking both presentation and technical tips for upping your game when you’re…